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2016

KCP&L Trade Ally Update: April/May Mass Marketing Campaign

KCP&L Trade Ally Update: April/May Mass Marketing Campaign

KCP&L Mass Marketing Campaign


We currently have in place a major marketing campaign to our mutual customer base; primarily promoting our Heating and Cooling Rebate – we feel this campaign is timely as and the Spring flowers begin to bloom – indicating the summer ‘dog’ days are just around the corner!
 
Marketing Details
We will have a mix of print, search engine marketing, digital and radio advertising that will run in the Greater Kansas City area along with our outlying areas (St. Joe, Sedalia, Nevada, Maryville, Independence, Platte City and Lee’s Summit); to our more than 400,000 residential MO customers. Layering in with this, there will also be additional outreach via email, direct mail, social media and other tactics.
 
Below we are providing you with specific details of our upcoming customer outreach tactics; if you are one of our Authorized Trade Allies, you now have the opportunity to use this information in your marketing efforts if you wish.
 
Schedule of Campaign #1 Activity

*Please feel free to offer feedback about marketing pieces and/or customer feedback on any ‘how did you hear’ messages.

 
Other Happenings and Reminders

 
Energy Savings Kit – Insulation and Windows Rebate Prerequisite Requirement Update
Due to feedback from our valued authorized auditor trade ally’s and after some additional thought through business models, tariff filing review and customer process mapping we have made the decision to allow our auditor trade allies the option to go ahead with the initial audit and the upgrade installs, prior to the customer participating in the Energy Saving Kit – we do require this, by our KCP&L representatives, prior to the rebate application submittal.
 
Insurance Requirement Update
1. Changing from: Automobile liability with a limit of not less than $1,000,000 each accident for bodily injury by accident and by disease. Changed to $500,000.
2. Changing from: Commercial excess or umbrella insurance with a limit of not less than $5,000,000 per occurrence. Changed to $1,000,000.
 
Permit Reminder
Pulling a permit, is a requirement in most local municipalities - and is listed as such in the Trade Ally Participation Agreement.
 
KEEIA Filing (Kansas Energy Efficiency Investment Act) – Update
We’re working hard to offer Kansas customers the same opportunity to save. We are in the process of requesting approval from Kansas Corporation Commission and hope to launch new programs in 2017.
 
If you have any questions, please direct them to your Outreach Manager, Manny Cano.

 

KCP&L Trade Ally Update: April/May Mass Marketing Campaign

KCP&L Trade Ally Update: April/May Mass Marketing Campaign

KCP&L Mass Marketing Campaign


We currently have in place a major marketing campaign to our mutual customer base; primarily promoting our Heating and Cooling Rebate – we feel this campaign is timely as and the Spring flowers begin to bloom – indicating the summer ‘dog’ days are just around the corner!
 
Marketing Details
We will have a mix of print, search engine marketing, digital and radio advertising that will run in the Greater Kansas City area along with our outlying areas (St. Joe, Sedalia, Nevada, Maryville, Independence, Platte City and Lee’s Summit); to our more than 400,000 residential MO customers. Layering in with this, there will also be additional outreach via email, direct mail, social media and other tactics.
 
Below we are providing you with specific details of our upcoming customer outreach tactics; if you are one of our Authorized Trade Allies, you now have the opportunity to use this information in your marketing efforts if you wish.
 
Schedule of Campaign #1 Activity

*Please feel free to offer feedback about marketing pieces and/or customer feedback on any ‘how did you hear’ messages.

 
Other Happenings and Reminders

 
Energy Savings Kit – Insulation and Windows Rebate Prerequisite Requirement Update
Due to feedback from our valued authorized auditor trade ally’s and after some additional thought through business models, tariff filing review and customer process mapping we have made the decision to allow our auditor trade allies the option to go ahead with the initial audit and the upgrade installs, prior to the customer participating in the Energy Saving Kit – we do require this, by our KCP&L representatives, prior to the rebate application submittal.
 
Insurance Requirement Update
1. Changing from: Automobile liability with a limit of not less than $1,000,000 each accident for bodily injury by accident and by disease. Changed to $500,000.
2. Changing from: Commercial excess or umbrella insurance with a limit of not less than $5,000,000 per occurrence. Changed to $1,000,000.
 
Permit Reminder
Pulling a permit, is a requirement in most local municipalities - and is listed as such in the Trade Ally Participation Agreement.
 
KEEIA Filing (Kansas Energy Efficiency Investment Act) – Update
We’re working hard to offer Kansas customers the same opportunity to save. We are in the process of requesting approval from Kansas Corporation Commission and hope to launch new programs in 2017.
 
If you have any questions, please direct them to your Outreach Manager, Manny Cano.

 

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